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Kretek cigarettes Clove Cigarettes 2013 Special Edition : Auto Style

Collect these special edition while stocks available =)

At July 2013, Djarum is changing special Kretek cigarettes packaging with AUTO STYLE.

All our Kretek cigarettes products will be using this edition, All orders during this edition will receive the products. We don’t know when it will last, so grab it fast =)


Djarum is an Indonesian kretek (clove cigarette) manufacturer and currently the third largest after Gudang Garam and HM Sampoerna. It was founded in 1951 by Oei Wie Gwan.

In 1951 Oei Wie Gwan, an ethnic Chinese businessman bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. Originally the brand was called Djarum Gramofon which means ‘gramophone needle‘ he shortened it into Djarum which only means needle. The company’s first brand was ‘Djarum’ and it proved to be a huge success. The company began creating a new brand known as ‘Kotak Adjaib’. The company was nearly extinct when in 1963 a huge fire destroyed the company’s factory which was followed by the death of Oei Wie Gwan. Nevertheless, the new owners – Oei Wie Gwan’s children, Budi and Bambang Hartono, took the opportunity to rebuild and modernize the company.

In 1970 the company built a research & development center to create new kretek blends. The company realized the potential of exporting its products and began exporting in 1972. In 1976 the company succeeded in creating the first machine-made kretek known as Djarum filter and in 1980, one of the company’s most popular brands – Djarum Super was launched. Budi and Bambang Hartono diversified the company’s activity outside of cigarette manufacturing. After the monetary crisis of 1998, the company became a part of a consortium which bought Bank Central Asia (BCA) from BPPN, the largest private bank in Indonesia which was formerly a part of the Salim Group. Presently the majority stake of the bank (51%) is controlled by Djarum. In 2004 the Djarum Group acquired a 30 year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia project.

The Djarum badminton club (PB Djarum) was founded in 1974 by company CEO Budi Hartono. Its players such as Liem Swie King and Alan Budikusuma have participated and won numerous championships for Indonesia.

Djarum cigarettes are no longer available for purchase in the US as of September 22, 2009. The Family Smoking Prevention and Tobacco Control Act, introduced in the US Congress and signed into law by President Barack Obama, gives the FDA even more control of tobacco regulations; one of the provisions in the law includes a ban on the use of flavors in cigarettes, other than menthol.[1] Without current federal regulation on the sale of flavored cigars within the United States, Djarum has released a line of small, filtered, flavored cigars under the familiar names of their clove cigarettes. The clove cigars are sold in increments of twelve per pack, are wrapped using tobacco leaf rather than thin paper, and (though they use a different kind of tobacco) taste somewhat similar to their kretek predecessors.[2]


Clove cigarette also called kretek, are a mixture of superior tobaccos and clove spice, rolled into a cigarette.

The word kretek describes an indigenous Indonesian tobacco product containing tobacco, cloves and flavoring, wrapped in either an ironed cornhusk or a slip of paper. It is widely believed that the name derives from the crackling sound that cloves make when burned – ‘keretek-keretek’.

The blending and processing by skillful hands of the choicest quality tobaccos in the cigar and the selection of the best leaves, has produced the exquisiteness of its flavour and the delicacy of its taste satisfying the most dicriminating smokers.


History of Kretek Clove Cigarettes
Kretek, the clove-infused cigarette of Indonesia, was created in the town of Kudus, Central Java, in the late nineteenth century. What was once a small-scale cottage industry has grown over the course of more than 100 years becomes one of the largest contributors to the Indonesian economy, second only to oil and gas.

The Story of Tobacco

The first stories on tobacco originate from Christophorus Columbus in 1492, who reported that the native people of the American continent smoked tobacco to chase away tiredness. Tobacco leaves were also used for ritual ceremonies and for medicine amongst the Indian tribe.

The suppressors and conquerors from Europe then started smoking tobacco leaves, and this habit soon spread all over the world. In 1559, Jean Nicot, the French Ambassador in Lisabon, conducted research on tobacco. He even sent a mixture of tobacco powder to Queen Chatarine de Medici as a remedy for her headaches.

Nicot’s research, titled Historia Plantarum, is further published in the book, Dela in 1586. In his article he gave the tobacco plant the name of Nicotiana, which later on became known as the tobacco genus, a botanical member of the Solanaceae family.

Tobacco in Indonesia

In Indonesia, tobacco has been known for a long time. In the 17th century Sir Thomas Stanford Raffles in his legendary book, The History of Java, wrote about tobacco. Sources of Javanese literature, such as Badad Ing Sangkala, mentioned that tobacco was introduced on the island of Java around the time that Panembahan Senopati Ing Ngalaga, the founder of Mataram Dynasty, passed away in around 1602.

Raffles was of the opinion that tobacco seeds were first brought in by the Dutch. But, other sources point to the Portuguese. The reasons for this being that the Javanese may be closer to the word tembako (Indonesian for tobacco), or tumbaco (in Portuguese), as compared to the word tabak (in Dutch).

Rumphius reported that in around 1650 many tobacco plantations could be found in Indonesia. During the VOC days large scale tobacco plantations were found in the Kedu, Bagelen, Malang and Priangan areas. Later on, in the 17th century, tobacco plantations spread further to Deli, Padang, Palembang, Cirebon, Tegal, Banyumas, Semarang, Rembang, Kediri, Besuki, Lumajang, Malang, Surabaya, Pasuruan, Kalimantan, Sulawesi, Ambon, even up to Papua.

The Quest for the Spice Islands

The history of the clove, the key ingredient in kretek, is interwoven with the history of Indonesian itself. Cloves were once highly prized for their medicinal properties. Even in Roman times, cloves demanded high prices. It is little wonder then that many a merchant became rich through the buying and selling cloves.

The highly sought-after spice originally grew only on five tiny islands east of Sulawesi and west of Papua. In order to control the buying and selling of the spice from its source, the Dutch and English East India companies were formed at the beginning of the 17th century. Thus began an era of colonization and foreign intervention in Asia.

It was not until the 19th century that people began adding cloves to their cigarette. The trend caught on quickly, and within a few years kretek were being produced on a commercial scale and the beginnings of a new industry were been born.

The Inventor of Kretek

Tobacco was first introduced to Indonesia at the beginning of the 17th century. Cigarettes of that time were homemade, hand-rolled and wrapped in cornhusk. It was not until the late 19th century that cloves were added to the tobacco.

It is believed that the first person to add cloves to his cigarette was a man called H. Jamhari, a resident of the town of Kudus, the birthplace of kretek. During the 1880s he suffered from mild asthma, and found that rubbing clove oil on his chest could offer some relief. He then thought a way to bring the healing properties of the cloves closer to his lungs – if he sprinkled some cloves into his cigarette and the smoked it, would this not be even better?

Miraculously, H. Jamhari was cured. He began to produce and market his invention, extolling its medicinal properties – the first kretek were sold through pharmacies. As the popularity of kretek grew, so cottage industries began to spring up, all producing hand-rolled clove cigarettes.

The Beginnings of Mass Production

Unfortunately, H. Jamhari died before he could make his fortune out of kretek. This task was taken up by another Kudus resident by the name of Nitisemito. He transformed a cottage industry into a mass-production industry in two ways: firstly, by creating his own brand (Bal Tiga) and image. Nitisemito introduced marketing campaigns the likes of which Indonesia had not seen before. Beautiful labels were printed in Japan and free gifts were offered to loyal smokers in return for empty packs. Secondly, began to subcontract work. A middleman handled the labor, while Nitisemito provided the tobacco, cloves and sauce. This practice was quickly adopted by other kretek companies and continued up until mid-20th century, when companies began to hire their own employees as a way of ensuring quality and loyalty. The Bal Tiga company did not recover after the Second World War and was declared bankrupt in 1955.

The Kretek Revolution

By the 1960s, it looked as though kretek was a dying breed. Western cigarettes had become more popular, especially the international brands, which lent the smoker a certain prestige. However, the 1970s saw a revolution in the kretek industry, which ensured its success until the present day.

In the mid-1970s, an oil boom attracted foreign investment to Indonesia. President Soeharto invested this money in the development of indigenous industries, and offered low-interest loans to kretek makers, thus fueling the industry.

Furthermore, licenses were issued to companies to allow them to begin automated production of kretek. The uniform size and shape of this new breed of clove cigarette became a favorite with upper classes, and by the late 1970s kretek was competing directly with foreign brands. The clove cigarette was reborn as a sophisticated smoke, an indulgence for the middle and upper classes. High-end packaging designs and advertising campaigns transformed the kretek from a peasant’s pleasure to sought-after luxury.

Finally, the government’s policy of compulsory transmigration in the 1970s ensured that kretek spread to every corner of the Indonesian archipelago. This attempt to relieve overpopulation in Java by forcibly uprooting families and moving them to other parts of the country encouraged kretek companies to expand their distribution to cover the whole of Indonesia.

( Taken from Djarum )


Types of Kretek Clove Cigarettes
Today, what is it that makes kretek so special different from other kinds of cigarettes? The traditional clove-tobacco flavor and the ‘kretek-kretek’ sound of the cloves as they burn are certainly unique, but there is more to the cigarette’s allure than this alone. Firstly, the manufacture is far more complex than other kinds of cigarettes – besides tobaccos, kretek also has two additional ingredients: cloves and sauce. Secondly, Indonesian tobaccos are some of the most complex in the world in terms of quality and variety. With such diversity of tobacco on offer, some kretek brands may include over 30 kinds of tobacco. Add to these as many as 100 flavors in the sauce and a saccharine flavor added to the tip of the rolling paper for extra sweetness, and it is easy to understand why the flavor of kretek can be so complex.

Types of Kretek Available Today

  • Rokok Klobot Kretek
    The first type of kretek ever produced, rokok klobot kretek are manufactured by hand and often have a cornhusk wrapper. Although rare today, rokok klobot kretek can still be found in rural and east Java. The rollers are generally elderly women, while the consumers are usually elderly male peasant farmers.
  • Sigaret Kretek Tangan
    Introduced in around 1913, sigaret kretek tangan was the first paper-wrapped, hand-rolled commercially produced clove cigarettes. The workers sat on the floor and used hand-rolling machines until 1970, when government legislation required companies to provide tables and benches for their staff. Sigaret kretek tangan which do not have a filter, are still manufactured to this day.
  • Sigaret Kretek Mesin
    Launched in 1974, the sigaret kretek mesin prompted a boom in the kretek industry. These cigarettes have filters and are similar in appearance to western cigarettes, except for blotchy stains on the wrapper caused by seeping clove oil.


How Much More Harmful Are Light Cigarettes Than the Traditional Varieties?

A new report from researchers at University of California, Riverside, has revealed that light brand cigarettes are more toxic than traditional cigarettes. This will come as a shock to smokers who prefer to smoke light cigarettes, considering them to be far less harmful than the more traditional, full flavored brands.

The researchers at UC Riverside, lead by Prue Talbot, have discovered that light brand cigarettes do retain toxins of more traditional types of cigarettes, and also that the toxicity of the light brands can adversely effect prenatal fetal development.

Talbot has also said that many of the chemicals found in light cigarette smoke have not been tested, and many of these chemicals are listed by the tobacco companies as safe. Her tests on mice have gone to show a link between the harmful toxins from these chemicals and adverse effects to reproduction and prenatal development. They suggest that this is likely to have the same effect in humans.

Researchers studied the effects based on two kinds of cigarette smoke: directly inhaled smoke and smoke produced by burning cigarettes, producing a “second hand smoke” effect. They also studied the effects of both smoke types with light and traditional cigarettes.

Findings showed that inhaled smoke and “side-stream” from both types of cigarettes are toxic in pre-implemented embryos, causing a slower growth and often killing cells. However, what was really surprising to the team was the both smoke effects produced by the light brand cigarettes were more potent than the smoke from more traditional cigarettes.

What is also clear is that non-smoking women of reproductive age must stay clear of second hand smoke, especially if it is produced by the lighter variety of cigarettes. The main reason for this being that “side-stream smoke” is produced at a far lower temperature than inhaled smoke, and thus contains more toxicity.


Kretek cigarettes Clove Cigarettes

The most popular subbrand of Djarum cigarettes (internationally at least), Djarum Black, is sold in black and original packaging. This is the BEST clove cigarettes.

Each cigarette is rolled in black paper. They are sold in flat, skinny packs. The package bears an embossed Djarum gramaphone stylus logo, and a stylized red “A” in the world “Black”. Blacks are a medium potency cigarette, comparable with “Medium” flavor cigarettes of many other common brands like Marlboro, though their tastes are dissimilar, attributable to the Asian “Srintil” versus American tobacco and the addition of cloves.

By weight, cloves make up about 40% of the cigarette, the remaining 60% being tobacco. The filter of Blacks are coated in a spiced “sauce”, flavored with spices native to the region; mainly the taste is of clove, cardamom, and cinnamon; the “sauce” is also rather sweet. Blacks are packed much tighter than most American brands of cigarettes, and tend to be hard to draw from for the first few drags.

They also have a tendency to go out if not drawn from regularly, an effect that is exaggerated if the user packs the cigarettes prior to use. An additional effect of tight packing is the propensity for Blacks to burn 1/4-1/3 longer than more common brands, though this is of course dependant on the individual smoker as well.

Smoke a Djarum brand clove cigarette and the first thing you notice upon removing it from your lips is the lingering, sweet taste of the exotic spices lacing the tobacco. Long adored by college students and bohemian-types, Djarum cigarettes have experienced a surge in popularity in the US since the 1990s, especially among younger Americans. The smoke offers a distinctive, sophisticated taste, unlike regular cigarettes such as Marlboros or Camels, which can often taste burly and rough-hewn.

Each brand of Djarum plays on the consumer’s desire to smoke something truly distinct. For instance, the Djarum Splash carton features an orange, sculpted surfer and is described on the brand’s website as “created for those with active and sporty lifestyles.” The Bali Hai carton features an underwater scene and is described by the website as “created for those who love nature and adventure.” Key words on the packaging and website are “unique,” “exotic,” “distinguished” and “evocative.”

What’s remarkable about Djarum’s branding success is that it does not derive from pegging its cigarettes as “Indonesian” —at least not at first. The cartons acknowledge the country of origin but do not stress it. This may enhance the “exotic” and “unique” contours of the Djarum brand by introducing a clever bit of mystery into the minds of consumers. To find out more about Djarum cigarettes, you have to want to search out the story of their origin. Some smokers, however, might simply agree with Djarum that the mystique of cloves is parts of their attraction and leave it at that.

What a curious customer would learn is that Djarum is one of more than 500 clove brands that exists in Indonesia, where for over 100 years they have been known as “kreteks” and where their production is inexorably linked to the local economy, culture and politics.

More than 10 million Indonesians are directly or indirectly employed in the tobacco industry. It’s also the largest source of tax revenue for the Indonesian government, after oil and gas, making tobacco producers critical players in the political system. Yet kreteks could never have survived without the fierce loyalty of Indonesians: an estimated 140 million smokers consumed 204 billion cigarettes in 2002, making it the fifth-largest tobacco market in the world.

“Kretek is very much a national symbol as well as a source of pride for Indonesians,” says Mark Hanusz, the author of Kretek: The Culture and Heritage of Indonesia’s Clove Cigarettes. Djarum itself is incredibly popular in Indonesia, and according to Hanusz, “far and away the most aggressive advertiser… in both urban and rural areas.”


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